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CLICKTAG GOOGLE WEB DESIGNER HOW TO
CLICKTAG GOOGLE WEB DESIGNER CODE

Thanks to the clickTag, you can see and modify the URL without needing a developer.

This kind of data can help you, as an advertiser, evaluate the effectiveness of a campaign, so you can easily decide whether or not you need to make some changes to improve its impact. Now, it’s supported by all major ad servers, and it works for HTML5 banner ads as well.Ī clickTag will allow third-party ad servers used by the publisher to provide the URL that will be used to track the clicks on the banner that lead to the landing page opening.Īn essential advantage of using the clickTag is the fact that it allows the ad-serving network to gain insights regarding the number of clicks you received for your banner and from which sites those clicks were received. The clickTag variable was first introduced in Flash banner ads. It is then placed into an ad inventory space on a website to display the creative that was uploaded on the ad server.Ī significant advantage of this ad tag is that it can be placed on different websites that have ad inventory spaces.

CLICKTAG GOOGLE WEB DESIGNER CODE

Make changes and optimizations from the ad server, instead of going directly to each publisher Ī third-party ad tag is a piece of JavaScript code which is generated by a third-party ad server.Optimize your ad strategy quickly and easily because you can rotate the content however you want and adjust as you move along.Collect information about the users who are shown ads for user segmentation purposes.Here are the main reasons why you should use an ad tag for your digital marketing campaigns : Why Should I Use An Ad Tag?Īd tags serve many purposes in display advertising. This means returning an ad tag with the creative URL, where the creative itself is hosted on a third-party hosting provider. The last thing that happens is that the ad server delivers the ad to the user’s browser. Then, the ad server passes the ad tag back to the advertisers. The next step is for the ad server to pass the ad tag to a third-party data provider in order to fetch information about user segmentation or targeting. The ad tag contains information about this particular user and the ad placement. When a person visits a website, the user’s browser will send an ad tag to the ad server.

CLICKTAG GOOGLE WEB DESIGNER HOW TO

Some HTML or JavaScript code, which has the purpose of telling the browser how to display the ad.

A URL, from which the browser will request the ad.

What Is an Ad Tag?Īn ad tag is a piece of HTML code that is inserted within the source code of a web page where an ad will be displayed. Let’s kick off this article by breaking down what an ad tag is. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Var clickTag = "" //clickTag variable which will be replaced by DSP or adserverĬlickArea.Ad tagging is a crucial component of your display advertising efforts. Var clickArea = document.getElementById('swiffycontainer') //Creates all creative clickable Put the following code snippet right before tag in your html Swiffy file. Swiffy gives you only single file output, all images are converted to a text (more info here: Data URI scheme)

don’t get fooled that there is no image source files inside creative.

Or, in Google Web Designer, select the DoubleClick environment and use an exit event instead.” error when you will try to upload material converted by Swiffy

DBM will display “You must include at least one click tag in your HTML file.

converted creative by default doesn’t contain clickTag, which basically means that DSP/adserver has no way to replace your landing page url (set on the platform) within the creative.

If your creative team still uses Adobe Flash to produce advertising material, Swiffy converter will be a reasonable solution. Starting from Jall Adobe Flash swf files won’t be supported. Recently Google has announced that ads in Doubleclick Digital Marketing ecosystem are going 100% HTML5 (read more here).